It was in May of 2004 when this $1 bright yellow rubber bracelet took the world eyes by storm. It was meant a as a fund raising item for the Lance Armstrong foundation. The bracelet is part of the “Wear Yellow Live Strong” educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest.
The bracelet sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $25.1 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures the bracelets in Austin, Texas the home of Lance Armstrong and other world wide manufacturing plants and sells the bracelets through their Nike outlets worldwide.
I got my live strong bracelet in 2004 in Paris, France at the final stage of the ‘Tour De France’ bicycle race. At the time the bracelet was all the rage and almost anyone in the athletic world owned one. I wore mine a lot in the first year or so but then over time I got lazy and stop waring mine.
The funny thing is, I have ended up buying this bracelet over 5 different times in the last seven years or so. It made me wonder how many times on average have people purchased this bracelet. Then it made me wonder the real significance of this bracelet. Do people really thinking about cancer when their waring this? Is this just a fashion statement?
Tell me your opinion about this bracelet and it’s real world significance.